Ingrained is a design solution focused on creating awareness surrounding sustainability in the beer industry. Many beer drinkers are unaware of the process of brewing Wisconsin’s favorite beverage therefore, a disconnect between breweries and consumers regarding environmental and sustainable impacts exists. Revolving around the statement; “We worry about the environment, so you don’t have to” embraces sustainability and the core idea that not everything has to go directly into the garbage.
I created sustainable wood carriers and bottles that allow for multiple uses at home with friends & family or at Ingrained. Product systems use minimum disposable packaging with less ink, thus creating less total waste. Using high-quality local ingredients, Ingrained minimizes the carbon footprint of transportation.
“Beliefs you can drink behind”